WOW offers an eclectic mix of quality makeup, internationally renowned skincare, and niche overseas brands at its retail concept stores that cater to all budgets.
With its use of metallic materials and setting up of creative selfie areas, the futuristic store design offers a visually striking experience.Integrating social media with traditional marketing channels, WOW creates a seamless and immersive online and offline shopping experience for young consumers.
Chinese citizens aged 20 and above, with a minimum of a high school diploma, demonstrating honesty and dedication , and a strong work ethic.
Business Locations
Prime locations include shopping malls, commercial streets, pedestrian zones, metro-adjacent areas, and locations near middle schools—areas with significant foot traffic
Store Specifications
The ideal store size is 150m² or larger, with a storefront width of at least 8 meters. The expected annual revenue is 3.6 million or more